No One Left Behind Challenge

At LAB, our first brand value is No One Left Behind — and this challenge is exactly what that looks like in action.

We believe in creating a supportive community where you can try something new or get out of your comfort zone. We know that with the right people around you, you will achieve things you didn't even know were possible.

So we’re putting that belief into practice.

The Challenge

Commit to at least 1 sport session per week with a friend (or friends).
That’s it. Simple. Consistent. Supportive.

Whether it's a morning run, a gym session, a swim, a ride a hike, a team sport or trying something completely new. The goal isn’t performance — it’s showing up for each other.

The Only Rule 📸

Post your post-workout selfie to Strava.

Yes — sweaty selfies encouraged.
Whether you're smiling, exhausted, or questioning your life choices — we want to see it.

These selfies aren’t about showing off — they’re about:

Every post helps build momentum and motivates someone else to get out there.

Why “No One Left Behind” Matters

It’s easy to skip a session when you're on your own.
It’s much harder (and way more fun) when someone is counting on you.

This challenge is about:

Because when you surround yourself with the right people, amazing things happen.

Who Can Join?

Everyone.

This challenge isn’t about fitness level — it’s about community. There’s a place for you here.

Let’s Do This Together

One session per week. One friend. One step outside your comfort zone. No One Left Behind isn’t just a value — it’s how we move forward, together. So grab a mate, lock in your first session, and don’t forget the selfie.