Our Values Defined

Have you wondered why your new run tee's and singlets have a logo on the side? Or are you just curious as to what this new logo is? Well your questions will be answered here! 

5 colours. 5 shapes. 5 values. 

Our brand is built around our 5 brand values:

1. Better Than Yesterday 
2. F*ck Average B Extraordinary 
3. No One Left Behind
4. Pursue Your Happy
5. No D!ckheads

Each value represents who we are, what we believe in and how we want to live our lives each and every day. We wanted to make this the forefront of our brand, so we have introduced the Values Logo. The logo represents all 5 values, in their different shapes and forms. We think it is important to have them on as many products as possible so the introduction of the logo allows our core products to showcase our values in a subtle way.